Monday, March 26, 2007

Web Video Thoughts

Everyone's talking Web video these days. I wrote two stories (actually three, but one is behind a subscription wall) about it in this week's issue. The first throws some cold water on the NBC-News Corp. "YouTube killer." The gist of it is big media companies look at the Internet as plumbing, not a totally different platform that revolves around community and interactivity. The other story looks at how Web video is leading to the rebirth of the infomercial. It plays off some product-y videos done by DuPont, but my favorite is the success of the "Will it blend" series: