Sunday, December 7, 2008
Nike Blows Recall
As some might recall, I had major problems with the Nike+ Sportband. It wasn't accurate, then simply stopped working when I wore it in the rain. Turns out I wasn't the only one having problems. Nike last month recalled the Sportband, or as Businessweek's headline calls a "faulty running tool." The problem: moisture gets into the display and busts it. Looks like I can get my $59 back, unlike those who suffered through The Human Race. Here's my problem: let's say I hear about this recall. What would I do? I plugged Nike+ Sportband into Google. I got a link to the Nike site. I expected to find the recall notice and explanation there. Nope. Instead, I'm just directed to a page for another (apparenlty functioning) Nike product, the Inspector Gadget-sounding Nike+iPod WatchRemote. That's kinda crap. I'm searching for one product that's been recalled, and Nike swaps in another product it wants to sell. Nike made a big point of telling BusinessWeek this is a "voluntary recall," yet it's not making it very easy for poeple that got this shitty product to find out Nike knows it's shitty. (It's paying for a Google ad, but it directs to its main e-comerce page, not recall details.) Yet again, we have the image versus reality problem rearing its head.